With only 4-5 large players in the market, ProcessCo.s’ customers now had limited supplier options to choose from. Thus, ProcessCo. wanted to understand any potential changes in its customer supplier strategy.Read more →
CompoundCo. a global operator in the commodity industry provided services bundled with its products as competitive differentiator. Therefore services were mentioned but not charged separately. Now CompoundCo. sought to monetize its services along with its products, thus they wanted to identify successful service-sales implementation strategies.