ConstructionCo. needed to find relevant case examples where their customers had been able to achieve both sustainability targets and cost savings using similar products. ConstructionCo.’s potential customers had many alternatives to choose from, and its product had yet to prove its value to the customer from a cost point of view.Read more →
CompoundCo. a global operator in the commodity industry provided services bundled with its products as competitive differentiator. Therefore services were mentioned but not charged separately. Now CompoundCo. sought to monetize its services along with its products, thus they wanted to identify successful service-sales implementation strategies.