With only 4-5 large players in the market, ProcessCo.s’ customers now had limited supplier options to choose from. Thus, ProcessCo. wanted to understand any potential changes in its customer supplier strategy.Read more →
The shift towards digitalisation and attention to User Experience (UX) of technologies presented a critical challenge for AutomateCo. Therefore AutomateCo. sought to understand from their customers, the extent to which UX plays a role in their purchase decisions. Furthermore, gauge its product portfolio’s user experience from a customer point of view.