PowerCo. is expanding its sales to a new market area and in order to meet the requirements of the new market, they had to customize their sales process. To accomplish this, PowerCo. sought to customize their existing Microsoft CRM environment to be applicable in the new market.Read more →
The shift towards digitalisation and attention to User Experience (UX) of technologies presented a critical challenge for AutomateCo. Therefore AutomateCo. sought to understand from their customers, the extent to which UX plays a role in their purchase decisions. Furthermore, gauge its product portfolio’s user experience from a customer point of view.