ConstructionCo. needed to find relevant case examples where their customers had been able to achieve both sustainability targets and cost savings using similar products. ConstructionCo.’s potential customers had many alternatives to choose from, and its product had yet to prove its value to the customer from a cost point of view.Read more →
The shift towards digitalisation and attention to User Experience (UX) of technologies presented a critical challenge for AutomateCo. Therefore AutomateCo. sought to understand from their customers, the extent to which UX plays a role in their purchase decisions. Furthermore, gauge its product portfolio’s user experience from a customer point of view.