With only 4-5 large players in the market, ProcessCo.s’ customers now had limited supplier options to choose from. Thus, ProcessCo. wanted to understand any potential changes in its customer supplier strategy.Read more →
ManufacturingCo. is a global construction component manufacturer. ManufacturingCo. recently launched an innovative product and needed to create a compelling value proposition for its customers. To do so, ManufacturingCo. sought to understand the usage journey and pain points of its customers’ influencers i.e. Non-Buying Customers (NBCs). These influencers impact the customer’s purchase decision making. By understanding their needs, ManufacturingCo. sought to provide them with better product awareness, to increase the likelihood of product purchase.