About 1% of EquipmentCo.’s deliveries lead to out-of-box failures (OBF). This resulted in customer dissatisfaction and increased delivery costs. Therefore, EquipmentCo. sought to identify the root cause of these failures, identify solutions together with KPIs to measure OBFs.Read more →
ManufacturingCo. is a global construction component manufacturer. ManufacturingCo. recently launched an innovative product and needed to create a compelling value proposition for its customers. To do so, ManufacturingCo. sought to understand the usage journey and pain points of its customers’ influencers i.e. Non-Buying Customers (NBCs). These influencers impact the customer’s purchase decision making. By understanding their needs, ManufacturingCo. sought to provide them with better product awareness, to increase the likelihood of product purchase.