ConstructionCo. needed to find relevant case examples where their customers had been able to achieve both sustainability targets and cost savings using similar products. ConstructionCo.’s potential customers had many alternatives to choose from, and its product had yet to prove its value to the customer from a cost point of view.Read more →
ManufacturingCo. is a global construction component manufacturer. ManufacturingCo. recently launched an innovative product and needed to create a compelling value proposition for its customers. To do so, ManufacturingCo. sought to understand the usage journey and pain points of its customers’ influencers i.e. Non-Buying Customers (NBCs). These influencers impact the customer’s purchase decision making. By understanding their needs, ManufacturingCo. sought to provide them with better product awareness, to increase the likelihood of product purchase.