ConstructionCo. needed to find relevant case examples where their customers had been able to achieve both sustainability targets and cost savings using similar products. ConstructionCo.’s potential customers had many alternatives to choose from, and its product had yet to prove its value to the customer from a cost point of view.Read more →
PackagingCo. has developed an innovative sustainable packaging solution for the meat industry. The new packaging solution emits 40% lower CO2 and takes 30% less space compared to the current packaging solution used in the industry. Thus PackagingCo. sought to increase the adoption of this new packaging product in the meat industry.
The meat industry has a long and complex value chain with multiple stakeholders who influence adoption. Thus PackagingCo. sought to identify the concerns of each stakeholder w.r.t. a new packaging solution.