With only 4-5 large players in the market, ProcessCo.s’ customers now had limited supplier options to choose from. Thus, ProcessCo. wanted to understand any potential changes in its customer supplier strategy.Read more →
AutomationCo. wanted to renew its sales process to advance the company on the path of becoming a digital transformation partner for its customers. In order to be successful, AutomationCo. identified that its sales process needs to evolve from product-based selling to consultative-based selling.