ConstructionCo. needed to find relevant case examples where their customers had been able to achieve both sustainability targets and cost savings using similar products. ConstructionCo.’s potential customers had many alternatives to choose from, and its product had yet to prove its value to the customer from a cost point of view.Read more →
Currently HeavyCo.’s service capacity is concentrated in one location, but most of their customers' equipment were thinly spread in remote areas of the country. This caused high lead times and costs of delivering critical services such as repairs and spare parts.
In order to develop their business further, HeavyCo. sought to establish a network of authorized service partners who could operate independently and cater to customer needs as per HeavyCo’s service policies.